WhatsApp Business: The Best App for Business Messaging on Google Play
How to Download and Use WhatsApp Business on Google Play
WhatsApp is one of the most popular messaging apps in the world, with over 2.5 billion users. But did you know that there is also a version of WhatsApp for businesses? WhatsApp Business is a free app that allows you to communicate with your customers, showcase your products and services, and grow your business. In this article, we will show you how to download and use WhatsApp Business on Google Play, as well as explain what it is, why you need it, and what are its benefits and features.
What is WhatsApp Business and Why You Need It
WhatsApp Business is a tool for companies to engage with customers over the platform. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, and group chat. There are two ways to use WhatsApp for business: WhatsApp Business App and WhatsApp Business Platform.
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The Benefits of WhatsApp Business for Small Businesses
WhatsApp Business can help you improve visibility, automate communication, and keep your workflow organized. Some of the benefits of using WhatsApp Business are:
You can create a professional and verified business profile that includes your logo, website, address, and catalog.
You can use special tools to automate, sort, and quickly respond to messages from your customers.
You can use native entry points such as ads, QR codes, or Facebook buttons to drive organic awareness about your WhatsApp number.
You can send feature-rich messages such as files, images, videos, or interactive buttons to showcase your products and services.
You can use conversation-based pricing that gives you 1,000 free service conversations each month and charges you only for business-initiated messages.
The Features of WhatsApp Business App and Platform
The app is for small businesses who personally manage conversations with customers. To get started with the app, download it from Google Play Store and create a profile for your business. The platform is for medium to large businesses who communicate with customers at scale through programmatic access. To get started with the platform, contact a sales representative or a solution provider. Some of the features of WhatsApp Business App and Platform are:
Business Profile: Create a profile for your business to help your customers find valuable information such as your website, location, or contact information.
Business Messaging Tools: Be more responsive to your customers by using Away messages to indicate when you're away or Greeting message to send your customers an introductory message when they first message you.
Landline/Fixed Number Support: You can use WhatsApp Business with a landline (or fixed) phone number and your customers can message you on that number. During verification, select the Call me option to receive the code over a phone call.
Run Both WhatsApp Messenger and WhatsApp Business: You can use both WhatsApp Business and WhatsApp Messenger on the same phone, but each app must have its own unique phone number.
WhatsApp Web: You can more efficiently respond to your customers right from your computer's browser.
The Differences Between WhatsApp and WhatsApp Business
The main differences between WhatsApp and WhatsApp Business are:
WhatsApp is the consumer version of the messaging app, whereas WhatsApp Business is designed specifically for companies.
Companies get a verified and more complete business profile on WhatsApp Business so customers can trust who they are talking to.
Companies can use special tools such as labels, quick replies, and templates to manage and automate their communication with customers on WhatsApp Business.
Companies can use native entry points such as ads, QR codes, or Facebook buttons to drive organic awareness about their WhatsApp number on WhatsApp Business.
Companies can send feature-rich messages such as files, images, videos, or interactive buttons to showcase their products and services on WhatsApp Business.
Companies can use conversation-based pricing that gives them 1,000 free service conversations each month and charges them only for business-initiated messages on WhatsApp Business.
How to Download WhatsApp Business from Google Play Store
If you want to use WhatsApp Business on your Android phone, you need to download it from Google Play Store. Here are the steps to do so:
Step 1: Search for WhatsApp Business on Google Play Store
Open Google Play Store on your phone and type "WhatsApp Business" in the search bar. You will see the app with a green icon and a letter B. Tap on it to open its page.
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Step 2: Install the App and Verify Your Business Phone Number
Tap on the "Install" button to download and install the app on your phone. Once the installation is complete, open the app and agree to the terms and conditions. Then, enter your business phone number and tap on "Next". You will receive a verification code via SMS or a phone call. Enter the code and tap on "Verify".
Step 3: Create Your Business Profile and Catalog
After verifying your phone number, you will be asked to create your business profile. You can enter your business name, category, description, website, address, email, and hours of operation. You can also upload your logo and cover photo. Tap on "Next" when you are done. Then, you will be asked to create your catalog. This is where you can showcase your products and services with images, prices, descriptions, and links. Tap on "Add Product or Service" to start adding items to your catalog. Tap on "Done" when you are finished.
Step 4: Set Up Your Messaging Tools and Preferences
The last step is to set up your messaging tools and preferences. You can access them by tapping on the three dots icon at the top right corner of the app and selecting "Settings". Here you can customize your notifications, chat wallpaper, privacy settings, data usage, contacts, and more. You can also set up your business messaging tools such as labels, quick replies, templates, greeting message, away message, and payment methods. These tools will help you organize and automate your communication with your customers.
How to Use WhatsApp Business to Communicate with Your Customers
Now that you have downloaded and set up WhatsApp Business on your phone, you are ready to start using it to communicate with your customers. Here are some tips on how to do so:
How to Send and Receive Messages on WhatsApp Business
Sending and receiving messages on WhatsApp Business is similar to WhatsApp Messenger. You can tap on the chat ic